Initiative for Creation of ME-BYO Industry
“ME-BYO” is a concept which does not consider health and sickness as two clearly separable conditions. Rather, the physical and mental condition is deemed to be continuously changing between health and sickness, and “ME-BYO” is the concept that covers the entire process of this change.
Kanagawa Prefecture, in preparation for the coming of its super-aging society, is pursuing the initiative for “Healthcare New Frontier” which combines the two approaches of “Managing MEBYO” and "Pursuing Cutting-Edge Medicine and Technology.” The goal of this initiative is a society in which everyone can live a healthy and long life.
The designation “ME-BYO Industry” refers to industries that, in addition to the traditional steps for prevention/diagnosis, optimize the condition of the entire mind and body with products and services that lead to “Managing ME-BYO”, thereby creating the “value” of leading healthy lives. These industries will be developed as “Made-in-Kanagawa Industries".
Towards the Creation of ME-BYO Industry
Spreading the concept of “ME-BYO” could help resolve various challenges. These include transforming people’s behavior and creating the demand for a “ME-BYO Industry” that provides “Managing ME-BYO” products and services. Also, popularizing the “ME-BYO” concept could help establish the effectiveness of “ME-BYO Industry” products and services, and hasten reforms to remove regulatory barriers that stand in the way of creating a “ME-BYO Industry.”
Spreading the “ME-BYO” Concept
While visiting the United States in 2014, Governor Kuroiwa of Kanagawa used the word “ME-BYO” to explain the concept that was yet unfamiliar to the local audience. Having received a favorable response for the use of the word during the trip, on January 24, 2015, a trademark application for the word "ME-BYO" was made to the Patent Office, and on June 27, 2015, the word was registered.
By holding aggressive public relations campaigns such as using the trademark “ME-BYO” in PR magazines and pamphlets, the underlying “ME-BYO” concept can be popularized. In addition, displaying the term on related services and products will help establish “ME-BYO” as a familiar brand name.
Establishing the Association for "ME-BYO Industry Workshop"
On August 22, 2014, the “ME-BYO Industry Workshop” was established as a forum for consultation and practice for resolving the challenges facing the creation of ME-BYO Industries. The membership includes a wide variety of industries and others associated with “ME-BYO”.
The Association aims to utilize initiatives such as the National Strategic Special Zones to create new industries such as “from Kanagawa ME-BYO Industry” which could become growth industries within Kanagawa’s super-aged society. In turn, the creation of “ME-BYO Industries helps to prolong the nation’s healthy life, and contributes to revitalize Japan’s economy while helping to create the new Healthcare System. The Association will broadcast these activities widely, both nationally and internationally.
Business to Promote the Creation of ME-BYO Market
Utilizing the national Government’s "local creation" grants (local consumption support/living expense support type grants), businesses will be started to enable Kanagawa residents to purchase “ME-BYO” related products and services at a discount.
By asking the consumers to participate in a monitor survey at the time of purchase, it is hoped that further consumer spending, awareness of health needs of the residents, and the creation and expansion of ME-BYO industry will be achieved. (For details, see special site)
ME-BYO House Lab
In order to establish updated healthcare social system to overcome the issues of the super-aged society, Kanagawa Prefecture is implementing Kanagawa ME-BYO Living Lab in cooperation with industries, government, academia and citizens to develop the field for residents to experience managing the status of ME-BYO through ME-BYO technologies and services in which companies can evaluate and verify their function and effectiveness. The Prefecture coordinates interactions between relevant institutes, sets up test fields and assists in recruiting participants, thus the demonstration should be performed to develop better ME-BYO products and promote implemntation.